Automata is a fictional company specializing in workflow automation using artificial intelligence for B2B teams. Its mission is to make AI accessible, understandable, and useful for non-technical users.
Company
Automata
Period
—
2025
Role
Entirety of the project
Project overview
Automata is a conversion-oriented B2B landing page project, designed to present an AI-based workflow automation solution. The project is set in a context where AI is often perceived as complex, abstract, or difficult to understand for non-technical users.
The main goal of Automata is to clarify the value of an AI solution without resorting to technical jargon or vague promises. The project focuses on structuring the message, information hierarchy, and guiding users toward a single measurable action.
Automata thus explores the design of a growth-oriented interface, where design, copywriting, and the page structure work together to reassure, inform, and convert a B2B audience.
Défis
The main challenge was to simplify complex concepts related to AI without resorting to technical jargon or vague promises. It was also necessary to structure the page in a way that maximized conversion while inspiring trust and credibility among a B2B audience.
Goals
Clarify the value of AI
Generate demo requests
Maximize conversion
Approach & Key Decisions
The landing page is built around a clear promise focused on saving time, a single primary CTA, and concrete use cases. Trust signals are highlighted from the first sections.
Results & Learning
Automata results in a clear, structured, conversion-focused B2B landing page, capable of presenting an AI-based automation solution without jargon or vague promises. The information hierarchy, copywriting, and trust signals are designed to guide the user toward a single measurable action.
This project highlights my ability to design growth-oriented interfaces, to make complex subjects accessible, and to align design, messaging, and business objectives in a B2B context.
Other projects
Automata is a fictional company specializing in workflow automation using artificial intelligence for B2B teams. Its mission is to make AI accessible, understandable, and useful for non-technical users.
Company
Automata
Period
—
2025
Role
Entirety of the project
Project overview
Automata is a conversion-oriented B2B landing page project, designed to present an AI-based workflow automation solution. The project is set in a context where AI is often perceived as complex, abstract, or difficult to understand for non-technical users.
The main goal of Automata is to clarify the value of an AI solution without resorting to technical jargon or vague promises. The project focuses on structuring the message, information hierarchy, and guiding users toward a single measurable action.
Automata thus explores the design of a growth-oriented interface, where design, copywriting, and the page structure work together to reassure, inform, and convert a B2B audience.
Défis
The main challenge was to simplify complex concepts related to AI without resorting to technical jargon or vague promises. It was also necessary to structure the page in a way that maximized conversion while inspiring trust and credibility among a B2B audience.
Goals
Clarify the value of AI
Generate demo requests
Maximize conversion
Approach & Key Decisions
The landing page is built around a clear promise focused on saving time, a single primary CTA, and concrete use cases. Trust signals are highlighted from the first sections.
Results & Learning
Automata results in a clear, structured, conversion-focused B2B landing page, capable of presenting an AI-based automation solution without jargon or vague promises. The information hierarchy, copywriting, and trust signals are designed to guide the user toward a single measurable action.
This project highlights my ability to design growth-oriented interfaces, to make complex subjects accessible, and to align design, messaging, and business objectives in a B2B context.