Rock en Seine is a project for designing visual supports created around a major music festival organized by the Île-de-France Region. The work focused on creating a main poster and a programming booklet, designed as strong graphic objects capable of conveying the energy of the festival while remaining readable, informative, and consistent across multiple supports.
Company
Île-de-France region
Period
—
2024
Role
Graphic Designer & Illustrator
Project overview
The project aimed to design an event visual identity applied to printed materials intended for a broad audience.
The deliverables include :
a large-format poster intended for public space,
a booklet gathering programming, practical information, and editorial content.
The challenge was to reconcile visual impact, readability, and graphic coherence, in a cultural context for the general public.
Défis
Graphically translate the raw energy of rock without falling into a cliché aesthetic.
Manage a high density of information in the booklet while maintaining a smooth reading experience.
Create an identity strong enough to function well both in isolation (poster) and in editorial system (booklet).
Maintain a balance between expressive illustration and informative function.
Goals
Create a immediately identifiable poster that can attract attention in public spaces.
Develop a coherent visual language between the poster and the booklet.
Structure the information clearly to enhance the experience of the festival-goers.
Offer a memorable graphic universe in line with the spirit of the festival.
Approach & Key Decisions
Choice of a strong central illustration, based on an iconic gesture associated with rock culture, serving as a visual anchor.
Contrasting color palette, dominated by warm and dark tones, to enhance intensity and readability.
Work on typographic hierarchy to clearly distinguish titles, programming, and practical information.
Layout of the booklet considered as a visual rhythm, alternating graphic breathing spaces and informative blocks.
Every decision was guided by the desire to create a graphic system that is both expressive and functional.
Results & Learning
The project results in a coherent and impactful visual identity, effectively adapted for the poster and the booklet.
The whole offers a clear reading of the event while asserting a strong graphic signature, capable of fitting into the universe of major festivals.
This project allowed me to strengthen my skills in editorial design, event artistic direction, and management of multi-platform graphic systems.
Other projects
Rock en Seine is a project for designing visual supports created around a major music festival organized by the Île-de-France Region. The work focused on creating a main poster and a programming booklet, designed as strong graphic objects capable of conveying the energy of the festival while remaining readable, informative, and consistent across multiple supports.
Company
Île-de-France region
Period
—
2024
Role
Graphic Designer & Illustrator
Project overview
The project aimed to design an event visual identity applied to printed materials intended for a broad audience.
The deliverables include :
a large-format poster intended for public space,
a booklet gathering programming, practical information, and editorial content.
The challenge was to reconcile visual impact, readability, and graphic coherence, in a cultural context for the general public.
Défis
Graphically translate the raw energy of rock without falling into a cliché aesthetic.
Manage a high density of information in the booklet while maintaining a smooth reading experience.
Create an identity strong enough to function well both in isolation (poster) and in editorial system (booklet).
Maintain a balance between expressive illustration and informative function.
Goals
Create a immediately identifiable poster that can attract attention in public spaces.
Develop a coherent visual language between the poster and the booklet.
Structure the information clearly to enhance the experience of the festival-goers.
Offer a memorable graphic universe in line with the spirit of the festival.
Approach & Key Decisions
Choice of a strong central illustration, based on an iconic gesture associated with rock culture, serving as a visual anchor.
Contrasting color palette, dominated by warm and dark tones, to enhance intensity and readability.
Work on typographic hierarchy to clearly distinguish titles, programming, and practical information.
Layout of the booklet considered as a visual rhythm, alternating graphic breathing spaces and informative blocks.
Every decision was guided by the desire to create a graphic system that is both expressive and functional.
Results & Learning
The project results in a coherent and impactful visual identity, effectively adapted for the poster and the booklet.
The whole offers a clear reading of the event while asserting a strong graphic signature, capable of fitting into the universe of major festivals.
This project allowed me to strengthen my skills in editorial design, event artistic direction, and management of multi-platform graphic systems.