Au Bon Pain is a visual identity redesign project carried out for a bakery located in Angers. The project was conducted as part of a graphic design training course, in pairs. The objective was to modernize the image of the bakery while respecting its artisanal roots and the close relationship with its customers.
Company
Au Bon Pain
Period
—
2024
Role
Brand Designer / Graphic Designer
Project overview
The project consists of rethinking the visual identity of Au Bon Pain to make it more contemporary, readable, and consistent with the expectations of a local audience. The redesign focused on creating a new logo and visual variations intended to be used on different communication supports.
The challenge was to propose an identity capable of reflecting both the craftsmanship, friendliness, and professionalism of the bakery, while offering it a more current and identifiable image.
Défis
The main challenge was balancing tradition and modernity. It was necessary to update the image of the bakery without losing the reassuring codes associated with craftsmanship.
Another issue concerned the readability and impact of the logo, which had to work both on a small scale and on more visible supports, such as the storefront or promotional materials.
Goals
The main objective of the project was to modernize the visual identity without breaking with the authenticity of the brand.
The project also aimed to design a clear and recognizable logo, easily adaptable to various media (signage, posters, shop windows, printed materials), while enhancing the perception of quality and reliability of the products.
Approach & Key Decisions
The graphic bias is based on a sober, contemporary, and warm style. The logo features a mascot representing a pastry chef, a symbol of friendliness and professionalism.
The typography plays a central role in evoking handmade work and authenticity, while the color palette has been chosen to evoke the world of baking: warmth, indulgence, and closeness.
The entire identity has been designed to suggest artisanal production and reinforce customers' trust in the quality of the products offered.
Results & Learning
Au Bon Pain leads to a modernized, coherent, and easily identifiable visual identity, while preserving the artisanal DNA of the bakery. The project demonstrates my ability to adapt an artistic direction to the constraints of a local business, to work on brand imagery in a real context, and to design functional and credible visuals.
This experience has reinforced my understanding of branding applied to local businesses, as well as the importance of balance between image, usage, and customer perception.
Other projects
Au Bon Pain is a visual identity redesign project carried out for a bakery located in Angers. The project was conducted as part of a graphic design training course, in pairs. The objective was to modernize the image of the bakery while respecting its artisanal roots and the close relationship with its customers.
Company
Au Bon Pain
Period
—
2024
Role
Brand Designer / Graphic Designer
Project overview
The project consists of rethinking the visual identity of Au Bon Pain to make it more contemporary, readable, and consistent with the expectations of a local audience. The redesign focused on creating a new logo and visual variations intended to be used on different communication supports.
The challenge was to propose an identity capable of reflecting both the craftsmanship, friendliness, and professionalism of the bakery, while offering it a more current and identifiable image.
Défis
The main challenge was balancing tradition and modernity. It was necessary to update the image of the bakery without losing the reassuring codes associated with craftsmanship.
Another issue concerned the readability and impact of the logo, which had to work both on a small scale and on more visible supports, such as the storefront or promotional materials.
Goals
The main objective of the project was to modernize the visual identity without breaking with the authenticity of the brand.
The project also aimed to design a clear and recognizable logo, easily adaptable to various media (signage, posters, shop windows, printed materials), while enhancing the perception of quality and reliability of the products.
Approach & Key Decisions
The graphic bias is based on a sober, contemporary, and warm style. The logo features a mascot representing a pastry chef, a symbol of friendliness and professionalism.
The typography plays a central role in evoking handmade work and authenticity, while the color palette has been chosen to evoke the world of baking: warmth, indulgence, and closeness.
The entire identity has been designed to suggest artisanal production and reinforce customers' trust in the quality of the products offered.
Results & Learning
Au Bon Pain leads to a modernized, coherent, and easily identifiable visual identity, while preserving the artisanal DNA of the bakery. The project demonstrates my ability to adapt an artistic direction to the constraints of a local business, to work on brand imagery in a real context, and to design functional and credible visuals.
This experience has reinforced my understanding of branding applied to local businesses, as well as the importance of balance between image, usage, and customer perception.