Recycoin was not born out of a desire to “do an activist project”.
It was born from a very simple question: why are responsible behaviors still so little visible, so little valued, even though they are constantly encouraged in discourse?

Very quickly, one thing became clear: the problem is not willingness, but the system. Recycling, sorting, and adopting good environmental habits often remains an isolated effort, disconnected from any tangible recognition. Recycoin is an attempt to respond to this lack of structure.

The project is based on a complete ecosystem, designed to exist in the real world.
At the heart of the system, a mobile app allows users to track their actions, understand their impact, and accumulate rewards linked to their responsible behavior. This app is not designed as a simple statistics dashboard, but as a support tool, capable of transforming an ordinary gesture into a measurable action.

To this digital interface are added physical terminals, installed in strategic locations: commercial areas, businesses, collection points, or public spaces. These terminals serve as concrete points of interaction between the user and the Recycoin system. They make it possible to deposit, scan, validate, or track certain recycling actions, while making the process more accessible and visible.

Recycoin also introduces an incentive-based economic system.
Responsible actions generate value, converted into vouchers, partner benefits, or credits usable via a dedicated card. The goal is not to monetize recycling aggressively, but to rebalance the effort. Good behavior is no longer invisible: it is recognized, integrated into a clear and understandable economic loop.

The project addresses several audiences, deliberately.
First, private individuals, who become actors in a system broader than their simple daily gesture. Through the app, they can visualize their impact, access rewards, and understand how their actions fit into a collective movement.

Then companies, for whom Recycoin becomes a tool for monitoring and structuring environmental commitments. Rather than accumulating labels or abstract promises, the company can rely on concrete data, drawn from real practices. This makes it possible to turn CSR into an operational, readable, and verifiable approach.

Large-scale retail plays a key role in this reflection. It concentrates volumes, flows, and consumption habits alike. Integrating Recycoin into this environment means accepting to make previously opaque practices visible, but also offering consumers a new way to interact with their purchases and waste.

Methodologically, Recycoin is a deeply cross-disciplinary project.
It combines product design, UX thinking, economic logic, and environmental issues. Every choice is designed to encourage adoption: simplicity of interfaces, clarity of user journeys, absence of moralizing discourse. The system does not judge; it supports.

My involvement in Recycoin is total, because the project directly touches my vision of the role of design today. Designing is no longer just about producing shapes or interfaces, but about structuring behaviors, making complex systems legible. Recycoin forced me to think beyond the screen, to integrate the physical, the economic, and the social into a single logic.

Regarding CSR labels, my view remains deliberately critical.
They are useful, sometimes necessary, but insufficient if they are not based on any measurable reality. Recycoin does not seek to add yet another label. It offers a framework that forces coherence between discourse, actions, and results.

This project does not claim to solve environmental challenges on its own.
It simply seeks to shift the dial. To ensure that good behavior ceases to be an isolated effort and becomes an integrated, visible, and valued habit. Recycoin is an attempt to align intention, action, and proof. And it is precisely in this alignment that change becomes possible.